...is that when pretty much every newspaper makes the fire in Meerut (that killed more than 50 people) the first news on their front page, TOI thinks the news about Salman Khan going to jail is more important! It is quite often that TOI puts 'masala' items on the front page (like dress code being imposed in Mount Carmel College, kids influencing buying habits of parents, etc) that appear on other pages in other newspapers. I guess their motto is "Anything for marketshare"!
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