Monday, September 28, 2009

The speciality is that there is nothing special

"Specil", to be precise.
(Seen at a well-known, traditional South Indian restaurant in Koramangala)

Friday, September 25, 2009

Want dinner? comply with the dresscode

The notice reads:

"You are hereby requested not to wear SHORTS, LUNGIES or HAWAI CHAPPALS while dining VISHALA RESTAURANT during DINNER from "

No, this was not found at Bangalore Club. Heck, not even in Bangalore. I found this in Mysore, at one of the older hotels, Dasaprakash Paradise.

Hmm... looks like high end socialites like M F Hussain can't dine here. However, it is okay to wear shorts, lungies or hawai chappals for lunch :-)

Wednesday, September 23, 2009

Getting used to little luxuries in life

A couple of days ago, it finally happened. My house was plunged into darkness for the first time since we moved in more than 4.5 years ago. Our most trusted inverter finally gave up against constant battering of power cuts we are going through due to some major electrical cable work going on in this part of the city. The house fell dark at around 8 in the night.

We saw it coming, but due to being conditioned by years of easy, predictable life, we were not at all prepared for it. We did not know where (and whether) we kept candles any more, our torches did not have battery in them, our emergency light had long been unused, hence did not work. My daughter, having never seen a dark night all through her life, just could not understand why we were not turning on lights. We did not even have enough drinking water - we had always taken for granted that the water purifier is always there. It was also the worst time to realize that my cell phone was almost out of battery and I had to make a few important phone calls. It was a total chaos for a while.

This incidence made me reflect on my own life. In my childhood I had lived in a place where there was no municipal electricity at all. We only had a diesel generator for the entire village that ran from 7 to 10PM. We did not have a phone at home till I was in college. Now I find it hard to live a couple of hours without electricity. It is easy to get used to luxuries in life. We tend to assume that our life only improves from where it is and not even think about the possibility of degrade. When a difficult time arrives, we are as ready for it as a zoo-bred tiger suddenly left to fend for itself in the jungle.

Sunday, September 06, 2009

Diversity of markets

There is a phenomenon that is common for a sub-species of humans called Engineers, especially the male of this species. They buy the latest and greatest gadgetry and feel a sense of superiority complex over other members of the species. My camera has 12 Megapixels, whereas yours has only 10. My mobile has wifi and 3G, yours doesn't. My computer (on which I only suft the web,) has quad-core CPU. My toaster can do my tax calculations.. and so on. A lot of us are affected by this feeling to some extent. When some of us are face-to-face with people who choose their gadgets based on a completely different set of criteria, according to which our gadgets are inferior to theirs, we are often dumbfounded. I was in one such situation recently.

I was showing off my new Samsung Star to some of my relatives who live in a rural area. I was expecting them to be impressed with the features of my phone on which I had spent close to 10K. However, that was not to be. I was not prepared for the features they desired in a mobile phone and I was surprised about how different our choice making was. The first question they asked me was whether the phone supported dual sim cards. This is a much needed feature in remote rural areas where cell phone coverage is not very good and they would have to use whichever network was available. They cared about playing radio (AM and FM) without having to connect the headphone. About the quality of the built-in speaker. About the ability to work on least signal strength. About the robustness of the phone. About battery life. About having a built-in flash light. About being able to get repairs done in the nearby town. They didn't understand why I cared so much about the touch screen or full qwerty keyboard or ability to charge from a computer's USB port. Many of the phones around them, from brands like Karbonn and Micromax were beating my phone hands down, while costing much less. I learnt some valuable lessons about the diversity of the markets and am now able to better appreciate the jobs of marketing managers, who have to make critical decisions about the features to support and the markets to target.